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Scene One, The Happiest Day of Her Life

'The Happiest Day of Her Life', first shot of Agent Provocateur's 'White Wedding' advertising campaign by Nick Knight

From Joe Corré's screenplay directions that the heroine bride -Kate Moss- should appear "romantic, pink and full of hope" on the eve of her 'White Wedding', Nick Knight's first campaign image of six addresses all the classic elements of a kitsch boudoir scene: the powder-puff palette; the love heart vignette; the handheld mirror; a sweet butterfly hovering over virgin flesh. Meanwhile the accompanying film employs the help of a naked harpist to push the footage in more poetic direction. From tonight until Wednesday 7th, each night a different film and still image will serialise "the demise of a bride's 'big day' and the unravelling of the religious organisation behind it".

1 comment

  1. KaWai
    21:25 3 May 2008