When we launched our project last year to create an Internet fragrance, our initial focus was on the ground-breaking aspect of creating, marketing and selling a perfume wholly online, keeping the concept of the scent itself strictly under wraps. Now, we are able to bring more details of not only the creation of the essence absolue, but the inspiration behind the fragrance itself. Our new Concept section to the project reveals Nick Knight's provocative ideas behind both the smell and the sell, premiering the influences behind the scent, its target consumer and the innovative manner in which the perfume is intended to function when worn.To continue tracking the development of the scent before its 2009 launch, our new Process Blog will reveal the ins and outs of the developmental process, updated with text, images and email correspondence as and when they happen.