by Alexander Fury .

SHOWstudio SHOP open for business!


Maybe you remember way back when we moved to our new premises at 1-9 Bruton Place in April, we hinted at exciting public elements to the new space. Well, today marks the first of these - the opening of our latest venture, the SHOWstudio SHOP. was founded on the idea of showing the process behind the creation of fashion imagery - now the SHOWstudio SHOP will offer the public the unique chance to purchase part of this process, and indeed part of fashion's history. The new retail space is based on two completely new retail concepts - part live studio, part gallery.

For the first time, the SHOWstudio SHOP will offer for sale some of the spectacular props that have graced iconic photographic shoots and catwalk shows, selected from historical and contemporary fashion imagery and created by set designers and fashion stylists including Simon Costin, Katy England, Simon Foxton, Shona Heath, Jane How, Michael Howells and Gideon Ponte.

Above are a few examples of the first items to grace the Bruton Place SHOWstudio SHOP: a minaturised Victorian greenhouse and oversized cherries created by Simon Costin for a Tim Walker campaign with Coco Rocha; the illuminated dollar-sign from our 2003 project SHOOT; a Union Jack customised by John Galliano for Nick Knight's 2001 portrait (as seen in our Past, Present and Couture project); and that stuffed Bengal tiger seen (alongside its very real counterpart) in Nick Knight's Crane Vs. Tiger imagery for Alexander McQueen PUMA and our Raw Power shoot footage.

Simultaneously, SHOWstudio will continue our commitment to live online creation, inviting some of the world’s greatest designers to create unique pieces in front of webcams in our purpose-designed live studio space. Our In Fashion series is just a preview. After seeing the articles being created real-time, our viewers and the public at large will be able to purchase the final items from the SHOWstudio retail space and very soon through

SHOWstudio SHOP, 1-9 Bruton Place W1, will be open 11am-6pm Tuesday-Saturday (excluding Saturday 18 June and Wednesday 22 June 2009 )


  1. Imogen
    12:33 14 Jul 2009
    The SHOWstudio SHOP looks great!
  2. la
    12:47 14 Jul 2009
    I really love how it looks and i can't wait to come and see the space for myself.
    Is there going to be an online or e-commerce site to accompany it?
    Any way congratulations!
  3. alex.fury
    13:52 14 Jul 2009
    Hi La,
    As it says above, the e-commerce section of is currently in the works. As soon as it is open for e-business we'll announce it on the blog!
  4. CocoS
    09:44 16 Jul 2009
    The shop looks amazing, the tiger is a great mascot for SHOWstudio!
  5. billykidd
    19:48 16 Jul 2009
    How exciting. Bravo.