SHOWstudio Shop is excited to announce that we will soon be stocking the New York underground fashion label, Hood By Air. We've been establishing firm ties with some of the most innovative street wear brands, and this is the latest label to grace our shelves. It follows our recent collaboration with OFF-WHITE c/o Virgil Abloh, which received a phenomenal response and sold out in record time.
Shayne Oliver of HBA has established a label that seamlessly merges the aesthetic of hip hop with high fashion, and has garnered support from the likes of Kanye West and A$AP Rocky. He has a reputation for showcasing his garments in various vanguard performances, most notably earlier this year when his collection was presented in Selfridges car park that was transformed into a skate park. HBA has also collaborated with the BEEN TRILL collective, and their highly sought after t-shirts will also be available to buy when the line launches next week.
Keep watching the blog to learn more and find out when you can buy yours.