The Maison Martin Margiela exhibition went off with a bang on Wednesday evening as London’s most fashionable gathered at SHOWstudio Shop for the opening of the new SHOWcabinet. Margiela's Replica perfumes floated in the air whilst the gallery was adorned with fashion illustrations, Line 13 products and Margiela haute-couture, as well as the Maison's innovative signature masks.
As part of the exhibition, a collection of illustrators - including Richard Gray, Tobie Giddio and Rei Nadal - were asked to create an original drawing that depicts a personal memory, prompted by one of the Maison's Replica perfumes. Our guests - including GQ Style's Luke Day, AnOther's Ellie Grace Cumming, designer Claire Barrow, latex doyenne Atsuko Kudo and our very own Nick Knight - crowded around the striking illustrations, deciphering the relationship between memories, scent and art, as well as reminiscing over their own bits of nostalgia. The artworks are exhibited in a bespoke display case mimicking the installation of relics in museums. Instead of tracing a history through tangible objects, these drawings are ethereal traces of moments past. Accompanying the drawings is a perfume bar to sample the scents, a selection of haute couture pieces and objects from the Maison's Line 13 range - including an Embroidered Clock and an Hourglass, associated with the concept of memory.