by SHOWstudio .

SHOWstudio x MACHINE-A is here!
The exclusive collaboration launches today!

SHOWstudio is excited to launch our long-awaited collaboration with Soho-based cult concept store MACHINE-A!

Alongside the highly anticipated clothing collaboration, SHOWstudio offers viewers the chance to explore a pioneering, interactive model of the Brewer Street shop, complete with shoppable products and interviews with MACHINE-A's key contributors. The virtual store, 3D-scanned and created by our own digital art director Jon Emmony, is a symbol of SHOWstudio's tradition of exploring cutting-edge technologies and was inspired by the concept of iconic spaces and shops.

Visit the virtual space now to shop the specially designed, limited edition SHOWstudio x MACHINE-A products by Raf Simons, Ashley Williams, Beth Postle, Alex Matteson, Shaun Samson and Sibling. While you're there experience the vibe of the cult space in full by listening to the likes of Stavros Karelis, Anna Trevelyan, Susie Bubble and more discuss the story, ethos and unwaning popularity of MACHINE-A!

The fun doesn't stop there! As part of the project, viewers can take a selfie in the physical space of MACHINE-A, which will then feature in the interactive. The most creative selfie will be selected by SHOWstudio founder Nick Knight and stylist Anna Trevelyan, and the winner will recieve either a day at SHOWstudio or MACHINE-A, or two tickets to Sibling's Spring/Summer 2015 menswear show.

What are you waiting for? Dive in to the immersive, interactive project!

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