Live Now Live Fashion Film Shoot

09:45 - 20:00 on September 2 2014 BST

by Penny Martin .

Sissel Tolaas

The continuing Sound of Clothes project may have some of you perplexed, but it seems that charismatic scent artist Sissel Tolaas -who came to see us about future projects today- has trumphed us already in terms of abstract, garment-related projects. In 1998, she staged 'Soft/Wear' in Montpellier, a project about the smell of clothes. Using her special 'headspace' apparatus for analysing the scent molecules in any given substance, she was able to ascertain the component smells of various garments contributed by members of the public. Sissel told a hilarious anecdote about one man who wouldn't take back the green Prada coat he submitted after finding out that as well as 10% Chanel and 10% fish, the jacket also emitted 2% dog shit.

1 comment

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