by Alex Fury .

Sneak Peek - New A/W 2010 fashion film launching tomorrow!

An abstract glimpse of The Good Life...

It always seems an odd affliction of fashion that designers showcase cuddly knits and winter-warming furs just as spring begins to break, while the skimpy swimsuits and chiffon frocks of summer are often accompanied by a chilly autumnal breeze whooshing up the model's crepe de Chine slip-dresses - well, during London fashion week at least (make that London Fashion Week circa 1997, given my dated slip-dress reference).

Our latest fashion film editorial, however, feels entirely seasonally appropriate - earlier this summer, we commissioned the fantastic fashion photographer Alice Hawkins to create an exclusive fashion film for us, inspired by the bourgeoisie, jolie madame mood of the Paris collections.

Needless to say, Hawkins pursued this theme in her own inimitable fashion, providing a compelling cinematic counterpart to her famed fashion and portrait images. Aptly titled The Good Life, her most recent contribution to SHOWstudio.com - and our latest fashion film editorial for A/W 2010 - launches tomorrow morning at 11:00 GMT.

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