After choosing a sit-down film presentation for their S/S press presentation, yesterday Swarovski loosened things up a bit with an installation format to showcase their many, many ongoing projects. Whilst mannequins sported 'Runway Rocks' -a chance for jewellers to platform their collaborations with designers- as well as key looks from A/W collections by designers including Giles, Christopher Kane, Sinha Stanic, Sophia Kokosalaki, Roksanda Ilincic and many more, there were also the 'Swarovski Atelier' accessories collections in vitrines and the 'Crystal Palace' product design/homeware collaborations suspended from the roof.
It won't surprise you to hear that the bit we enjoyed most were the film presentations. A slick documentary detailed the 'back stage' motivations of the designers whilst best of all, a montage of excerpts from classic movies revealed Swarovski's long legacy of film collaborations, from Marilyn's diamond drops in Some Like It Hot or Cate Blanchett's get up as Elizabeth I to Helen Mirren's royal regalia in The Queen or Judy Garland's ruby slippers in The Wizard of Oz. Well, who'd have thunk it? Trust Swarovski to have been in on the pop cutural zeitgeist as far back as 1939!