by Laura Bradley .

The Countdown Begins to SHOWstudio Exhibition!

We briefly touched on our forthcoming major exhibition at the end of last year. Today, we can finally reveal SHOWstudio: Fashion Revolution will open at London's Somerset House on 18 September and will run until 22 December, it's opening coinciding with the start of London Fashion Week, taking place in the Somerset House Courtyard for the first time next season. Curated in collaboration with Somerset House curator Claire Catterall, former SHOWstudio Editor in Chief Professor Penny Martin and Alistair O'Neill, the ambitious exhibition will showcase around twenty of our groundbreaking projects created over the past nine years, grouped into three key SHOWstudio themes: 'Process', 'Performance' and 'Participation'. Fashion Film will run as a central thread throughout the exhibition, reflecting our ongoing commitment to pioneering the new medium. Echoing our long-standing reputation for revealing the processes of fashion image-making via live broadcast, a photographic studio will be located within the exhibition space allowing visitors to witness, first hand, shoots by Nick Knight and other leading photographers.

A breakfast event took place this morning at Somerset House, introducing the exhibition and its intentions via an introductory speech by Somerset House Director Gwyn Miles and Nick Knight, followed by a trailer incorporating a cherry-picked selection of our Fashion Films. Over the next few months I will be providing regular coverage of the exhibition's progress via the blog and the SHOWstudio Twitter feed, documenting meetings with our curatorial team and Ab Rogers' design team and continuing throughout the twelve weeks that the exhibition is open.

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