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by SHOWstudio .

'The Fashion Body' by Fleur Britten

[blockquote]So could it be that, with the influence of fashion film, fashion is about to get much more real? It already has! Untouched is the new selling point, and has fed right back into still photography.[/blockquote]
Click here to read essay
Our essays this week open with Fleur Britten's taken on a new fashion body, unleashed she argues by fashion's move to the Internet. Interestingly, even as it seizes on this new technology, Britten makes a compelling case for online fashion making our vision of our bodies more real - with the un-retouched and moving human body showcased in fashion film taking centre stage not only online, but increasingly in the pages of glossy print.

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8 comments

  • AndrewSmith
    12:51 27 Jul 2010
    Interesting point. I think though, it may just be a matter of time before the software is developed to make fashion film just as fantasy as fashion photography.
  • AndrewSmith
    12:51 27 Jul 2010
    Interesting point. I think though, it may just be a matter of time before the software is developed to make fashion film just as fantasy as fashion photography.
  • AndrewSmith
    12:51 27 Jul 2010
    Oops. Twice there. :S
  • friend
    23:54 27 Jul 2010
    this article is so wrong i barely know where to start.
    Out of date, ill informed and just simply not how it is.
    Fleur Britten is a good writer but this just isn't right.
  • SarahBeamish
    00:04 28 Jul 2010
    I think there is something maagical and compelling about still media prints. Although, times are changing and the fact that fashion film involves talent and movement, rather than just pure beauty. It is nice to see 'normal' people, whom, actually could upstage these 'touched up' models in more ways than one.
  • Pearl
    23:27 28 Jul 2010
    Is Fashion about to get much more real?
    The reality is, we want to create something 'real' that is actually a projection of our imagination. We desire to see and experience our fantasies, and fashion film is a new and exciting visual language for us to do so.
  • someonegreat
    00:24 29 Jul 2010
    This doesn't really make much sense. Creating something real that is a projection of your fantasies is all very well, but it doesn't relate to the idea of 'Realism' - certainly not photographically or cinematically.
    I think there are numerous arguments. I'm intrigued by what Britten says and I think it is true - there is a move towards something more actively real in photography, and I think the aesthetic of many of the more lo-fi of fashion films (and a new generation of point-and-shoot photographers) are helping to fuel it.
    Personally, it's not my thing - then again, I'm not a fan of these people who try to create a sanitized, cleaned-up reality (Mert and Marcus? Inez and Vinoodh?). I have the utmost admiration for Nick Knight because, to me, it feels as if he uses technology to rebuild reality. It's not about homogenizing beauty, it's about something far more interesting.
    A bit of an aside, but there's my thoughts.
  • Pearl
    23:00 29 Jul 2010
    The idea of 'Realism' within the arts, comes from people's desire to produce representations, which look objectively real. It still continues to be about perception and interpretation. The most exciting moments of fashion film are still yet to reveal themselves. Just like any sector of the arts, it will create debates, form opinions and be ever-changing.