Posted .

Ugly - live shoot this Thursday and Friday!
Tune into the two day live stream.

SHOWstudio is excited to embark on a landmark new series exploring fashion's fascination with ugliness. 'Ugly is attractive, ugly is exciting. Maybe because it is newer,' says Miuccia Prada. We're aiming to investigate the deliberate use of awkwardness and vulgarity visible on high fashion runways, and the ways in which designers and tastemakers are upturning our ideas of beauty. 

Envisaged by filmmaker Ruth Hogben and SHOWstudio editor Lou Stoppard, the project will kick off with a live fashion film shoot with Hogben and Dazed & Confused fashion director Robbie Spencer, which will draw on Hitchcock aesthetics to explore the subtlety and oddness that can surround high fashion's treatment of ugliness. The shoot will start at 10:30 BST on Thursday 8 May 2014 and continue for two days!

The project will also feature mini films which focus in on the key 'ugly pieces', from clumpy shoes to single earrings, as well as essays unpicking to topic further by acclaimed writers such as A Magazine's Dan Thawley to The Independent's Alex Fury and's Harriet Walker

Watch the shoot live on Thursday, and stay tuned as the series unravells!