by Alex Fury .

Viva Models 'Untouched'

It feels appropriate that, to celebrate Viva Model Management opening in London, the agency chose to turn the focus onto their enviable roster of talent. That was the idea behind the exhibition 'Untouched', which opened last night at the Rochelle School in East London. The exhibition showcases portraits of just about every girl on Viva's Books - from new, up-and-coming names to the likes of Natalia Vodianova and Raquel Zimmermann: faces we're more used to seeing splashed across billboards or gracing multiple magazine covers. The idea behind this exhibition, however, was something much more low-key - the images were all taken straight-up, with no artificial lighting, hair or make-up. The final black-and-white images are a fusion of reportage, portrait and fashion photography, the latter evident in the stance and assurance of the models themselves. After all, fashion is the one thing that ties together this otherwise diverse and disparate collection of beautiful women.

2 comments

  1. jodieparkhouse
    01:50 29 May 2011
    God I love Raquel.
  2. KaWai
    19:46 7 Jun 2011
    Skin textures, fine lines and blemishes make interesting photos.

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