Damian Sim of Provocachic

As if our 'smell for the Internet' VIOLENCE project weren't abstruse enough, a viewer challenged me to meet him whilst in Singapore to discuss opening this concept up into taste for the Internet. Damian Sim describes himself as a 'flavour impressionist', which extends to meticulously researching the profiles of individuals and brands and then creating custom-made cocktails for people, city locations and corporate clients such as AMEX: his 'Provocachic' company's strap-line is 'What Would Your Story Taste Like?'. If I were to be glib, he's a kind of Heston Blumenthal-meets-Sissel Tolaas -in-a-glass.

He brought along the component parts of a special creation that interprets the many strands that make up Singapore's unique and surprising culture. And what did it taste like? Well, unique and surprising, of course.