Pragmatism reigned at 3.1 Phillip Lim for S/S 2010 - and why shouldn't it?
Pragmatism reigned at 3.1 Phillip Lim for S/S 2010 - and why shouldn't it? Lim is one of the few designers growing exponentially at a time when most are streamlining, and it comes down to not just smart design, but smart business. "I was motivated by a gap in the market between high-end designers with hefty price tags and contemporary labels that followed trends and became generic versions of their luxury counterparts," said Lim leading up to his show. "There was nothing in-between. So I wanted to create clothing with a distinct personality at accessible price points, for confident, intelligent, quirky and independent people." The distinct Phillip Lim personality was immediately apparent as the models stepped onto a graphic, geometric red runway, initially clad in red ensembles including a bold PVC trench. It wasn't long, however, before bright red dissolved into neutral hues - camel, mushroom and nude proved the colours du jour on accordion pleat silk dresses, leather pencil skirts, tapered pleat-front trousers, cropped jackets and classic macs. Simple, sweet cotton pieces followed naive midriff-baring tops and dresses tied up at the back, revealing a little skin, but with the utmost restraint. A gold sequined wrap skirt and opulent short and jacket combo proved the highlights of a collection that was perfectly in synch with the well-defined aesthetic and personality Phillip Lim has become known for.