Alexander Wang is onto a good thing. He's become known and loved for creating clothing that epitomises New York understated cool, and with each season he further cements his glowing status. Wang's packed out show today had a star-studded front row including industry insiders and celebrities Diane von Furstenburg, Katie Grand, Julia Restoin-Roitfeld, Anna Wintour, Erin Wasson, Terry Richardson and Rachel McAdams. Once again this season was rocking the unmistakable Alexander Wang attitude - models sans make-up with unkempt braids donned outfits that might have been nabbed from their boyfriends. Wang has always described "his girl", or fictitious muse, as a little rough around the edges and this season, it was taken to a literal extreme. As though straight off the football field and onto the runway, models wore oversize raglan-cut grey sweatshirts slashed at the midriff with cut-out knee-high socks. Gridiron style extended shoulders, high-waisted leather lace-up hot-pants with zips at each side, striped red and white rugby-style sweaters, sports-back vests, a silk boxing robe and varsity jackets paired with leopard print peep-toe wedges and black leather shoe-boots put a new spin on the term American Sportswear. "My designs are always about moving my label forward, evolving the brand and challenging myself - creating clothing that may not seem typically Alexander Wang at first glance," said the designer backstage. "That is always when I feel I've been successful, when I've taken a new direction and point of view, but always with the spirit of the Alexander Wang girl in mind."
Wang has always described "his girl" as a little rough around the edges and this season, it was taken to a literal extreme.