Bouchra Jarrar’s 25 look line-up was described in detail in her show’s accompanying pamphlet solely in French. Clothing sounds so much sexier in this language, with its infinite vocal nuances that blunt old-English isn’t equipped for. 'Gilet emmanchure Américane tissages à variation de blancs bordé de métallerie or rose', is good, right? So it's good she doesn’t speak English. The collection shoes are Louboutin, naturellement.
Having spent 10 years at Balenciaga (from 1996 to 2006) and having held the position of Lacroix’s haute couture studio director director until 2009, her sway in Paris industry circles has built a neat cult for her own brand, founded in 2010, which sailed straight onto the high-sewing schedule.
In line with her life's tapestry, the venue was distinctly cultural, distinctly Paris: the Musée Bordelle’s great hall. Crammed with the artist’s plastercasts, which are works in progress unlike a finished bronze, the scene played the pallor of her white collection. This too had a touch of stage-before, a hand resting before excess.
Surreally, Elvis catalysed it. Look closer at the pictures: Presley’s quiff, the décolletage of his Nudie Cohn jumpsuits, embellishment (pearly and rhinestone) and 'Love Me Tender' buried on the soundtrack to the point of the subliminal.
What walked today was an accomplished, refined collection of clothing. Apart from remarkable touches like her 'veste tailleur sans manche brodée de lumières', clustered with the light-refracting, the same effect can be achieved with ready-to-wear. But if you’ve got the money and the time, you sign up for those expensive – but confidence rocketing – few millimetres. And don’t tell anyone why the fit is tipping the scale at just-right.