Shannon asserts he designs clothes that men want to wear - for the chaps with regular style.
Christopher Shannon’s collections aren’t only about sportswear as the Central Saint Martin’s graduate is more concerned about a style of dress that is amicable for the modern men. To Shannon so much menswear is inaccessible and making something theatrical is not in his remit - instead Shannon asserts he designs clothes that men want to wear - for the chaps with regular style.
Folklore and festivals were the starting point for Shannon whose summer collection was upbeat and dynamic. Again embellishment was central to the foray with tassels and fringing fused onto street wear shapes. Touches of Peter Blake and British folk provided sports pieces that explored the idea of hedonistic backpackers who had rolled in the grass – 3D floral details appeared on model’s faces face to suggest a summer of frivolity.
Sewn on badges, embroidered panels and patchwork trousers all hinted towards hippy English eccentrics and although Shanon’s influences were wide reaching they were bought together in the designer’s distinctive British handwriting and Shannon's latest collaboration with The Cambridge Satchel Company sealed the practical accessory for next spring.
Shannon’s ability to stay up to date with his menswear narration is strong. His aesthetic has always remained clear - a philosophy of designing menswear that is sharp and fresh, that subscribes to high fashion but ultimately is still commercially accessible.