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Milan Womenswear S/S 2013
Emilio Pucci

Photography by
NOWFASHION
  • Lou Stoppard reports on the Pucci show

    by Lou Stoppard on 23 September 2012.

    The collection hoped to evoke ‘the sultriness of an opium den’ – instead it just felt a bit stuffy. A shame, as in between the tacky eye-catchers, there were some subtle hidden gems.

    On the London street where I lived when I first moved to the big city – the Archway Road, if you’re asking – there is a Chinese takeaway where drunken, lumbering men go to re-fuel at the end of a night out. Often the stress induced sweat caused by one too many moves on the dance floor at the adjacent ‘Cipriani All Night Bar’ leads them to remove their shirts, which they then hang around their necks like a sportsman would a towel. While geographically the Pucci show took place in a much more refined setting – Palazzo Serbelloni beats zone two - the aesthetics on offer were much the same. 

    The opening ten or so looks lulled us waiting viewers into a false sense of security. Fluid, sheer white pieces constructed from chiffon and silk crepe looked almost restrained, elegant even. Alas this was just the aperitif. Next we were treated to a flurry of printed jackets, sheer trousers and belted dresses, in a range of hues from lime green to royal blue and bright red. Asia was the big theme. Peter Dundas had been looking both to China and Vietnam, hence the hand-painted gold dragons, tigers and fauna on silky robe-like pieces (they reminded me less of kimonos and more of those shiny cropped dressing gowns that boxers wear on their way into the ring). Not content with simply decorating his garments with a print, Dundas also emblazoned many of them across the back with a garish stitched ‘PUCCI’ slogan, creating an effect that resembled an ever so slightly up market version of the Juicy Couture velour tracksuit - apt, perhaps, given the showy penchant of the Pucci shopper. 

    The collection hoped to evoke ‘the sultriness of an opium den’ – instead it just felt a bit stuffy. A shame, as in between the tacky eye-catchers, there were some subtle hidden potential gems. 

  • Backstage Video
    Backstage video courtesy of Sean Cunningham
  • @ThelmaMcQ

    Finale emilio pucci #MFW http://t.co/10lFIP9a

    Tweet by @ThelmaMcQ at 19:51 Sat 22 Sep 2012
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  • Instagram by @thelovemagazine at 18:57 Sat 22 Sep 2012
    Chinoiserie, Vietnamese underpinnings and lots of sheer white stuff at Emilio Pucci
  • Instagram by @melaniapan at 18:40 Sat 22 Sep 2012
    Mas Kimonos @EmilioPucci @harpersbazaarES #MFW
  • @vogue_italia

    Models on the catwalk @EmilioPucci SS2013 show #livestreaming NOW on vogue.it #mfw - link:
    http://t.co/QkhDbZX7 http://t.co/0aHHzQXg

    Tweet by @vogue_italia at 18:39 Sat 22 Sep 2012
  • Instagram by @lovingit_elle at 18:37 Sat 22 Sep 2012
    @EmilioPucci SS13 #MFW
  • Instagram by @melaniapan at 18:36 Sat 22 Sep 2012
    Peter Dundas viaja a Indochina @EmilioPucci @harpersbazaarES #MFW
  • Instagram by @lovingit_elle at 18:36 Sat 22 Sep 2012
    @EmilioPucci SS13 #MFW
  • Instagram by @lovingit_elle at 18:35 Sat 22 Sep 2012
    @EmilioPucci SS13 #MFW
  • @vogue_italia

    Enjoy Emilio Pucci SS2013 fashion show NOW #livestreaming on vogue.it #mfw @EmilioPucci - link:
    http://t.co/QkhDbZX7 http://t.co/tjxbtdMb

    Tweet by @vogue_italia at 18:34 Sat 22 Sep 2012
  • @EmilioPucci

    It's about to begin. http://t.co/8uoir9m5 . Enjoy the show! #MFW http://t.co/OnvvQx8R

    Tweet by @EmilioPucci at 18:32 Sat 22 Sep 2012
  • @JillThompson1

    Ooooh Pucci show live online in an hour @JEREMY_HEALY providing the soundtrack :) http://t.co/0AVaUwN1

    Tweet by @JillThompson1 at 17:06 Sat 22 Sep 2012
  • Instagram by @cynth_pop at 14:39 Sat 22 Sep 2012
    Next show #EmilioPucci #mfw
  • @EmilioPucci

    A handwritten message from Peter Dundas to all of you. -5hours to the show, we're very excited! http://t.co/QYLJZG3R

    Tweet by @EmilioPucci at 12:56 Sat 22 Sep 2012
  • Instagram by @erikamyfreechoice at 12:04 Sat 22 Sep 2012
    Oh La La @emiliopucci ! #emiliopucci #pucci #picoftheday #glamourgps #invitation #fashion #fashionshow #springsummer2013
  • @DIAstyle

    It is an exclusive invitation from #Pucci to watch the show online tonight at 19:00 Cario time http://t.co/UUY4Hq5D http://t.co/rEjIL61O

    Tweet by @DIAstyle at 12:00 Sat 22 Sep 2012
  • Instagram by @mojeh_magazine at 11:15 Sat 22 Sep 2012
    Who says we need #sleep?? #todays #hotlist includes #fendi @EmilioPucci and #cruciana @TOHPR ... #running in #heels #saturday #fun #instafashion #instastyle #colours #style
  • @EmilioPucci

    Watch our S/S 13 Fashion Show! Enjoy the show at http://t.co/UXf49Vo6 on Saturday 22 September, 19:00 CET / 13:00 EST http://t.co/cQKV3MjP

    Tweet by @EmilioPucci at 16:04 Thu 20 Sep 2012

More Emilio Pucci Collections

  • Emilio Pucci
    Milan Womenswear A/W 2013
  • Emilio Pucci
    Milan Womenswear A/W 2012
  • Emilio Pucci
    Milan Womenswear S/S 2012
  • Emilio Pucci
    Milan Womenswear A/W 11
  • Emilio Pucci
    Milan Womenswear S/S 11
  • Emilio Pucci
    Milan Womenswear A/W 10
  • Emilio Pucci
    Milan Womenswear S/S 10

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