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Milan Womenswear A/W 2013
Emporio Armani

Photography by
NOWFASHION
  • Lou Stoppard reports on the Emporio Armani show

    by Lou Stoppard on 24 February 2013.

    Despite the Jaipur-inspired bling, the meat of this collection was classic Italian Armani. Those same watery tones and clean lines that have become so synonymous with his work were present as ever. Indeed, everything seemed extra-specially light and fluffy this season.

    Giorgio Armani was looking abroad for his Autumn/Winter 2013 Emporio Armani collection. It's not the first time he's cast his eyes across the seas, but this collection was a more complex voyage that occurred across both geographies and eras. Titled 'Jamal', the show seemed to be channelling the twenties and also the sartorial traditions of different cultures. So those cloche hats and neat demure jackets could have dropped straight out of interwar Britain, whereas those dress and trouser combos, layered like saris, could have been from Asia. Accessories, including oversized hoop earrings and gem-incrusted hats, were a more obvious nod to the Orient.

    Despite the Jaipur-inspired bling, the meat of this collection was classic Italian Armani. Those same watery tones and clean lines that have become so synonymous with his work were present as ever. Indeed, everything seemed extra-specially light and fluffy this season, whether it was those voluminous shapes that sat away from the body or those baby blue and pink gauzed mohair cloud jumpers and dresses. The palette in particular was overtly soft, all creamy pastels and soft neutral hues. In the best instances it looked aloof and feminine in that signature, chilly Armani way, but at points it veered into mother of the bride territory, especially given the fluidity of those coat dresses, bermuda shorts and oversized trousers. Still, there's no shame in that. What chic older lady wouldn't want to rock Armani when watching her child walk the aisle?

    All in all the majority of the pieces on show had that classic subtle Armani otherworldly allure. Yet, that trio of sparkly bowler hats towards the end of the show were more obviously from a different planet - though they would have made a very welcome shield from the fast-falling snow outside.

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  • @armani

    #Accessories preview: next Fall’s trends from the Emporio Armani show http://t.co/cog8hCPETj

    Tweet by @armani at 11:44 Sun 24 Feb 2013
  • @armani

    It's all in the #details at the Emporio @Armani Fall/Winter 2013-2014 Fashion Show #mfw http://t.co/vL5JIllbIK

    Tweet by @armani at 11:39 Sun 24 Feb 2013
  • @armani

    Getting ready for the Emporio Armani F/W '13 Women's Show http://t.co/PyomYFTQEq

    Tweet by @armani at 11:37 Sun 24 Feb 2013
  • Instagram by @fashionbombdaily at 11:36 Sun 24 Feb 2013
    Saw my girl Wendy of @nitro_licious at Emporio @Armani #mfw
  • Instagram by @larissaguerrini at 12:01 Sun 24 Feb 2013
    Anna Wintour before Emporio Armani fashion show!
  • Instagram by @dazedmagazine at 11:15 Sun 24 Feb 2013
    Minimal cinema seating for the Emporio Armani show. #Armani #MFW
  • Instagram by @fashion_press at 11:11 Sun 24 Feb 2013
    Mr Armani and his babes #EmporioArmani #mfw #fwpress #teamfwp #FollowtheBuyers @bloomingdales @bergdorfs
  • @armani

    The chicest fall #trends from the Emporio @armani Fall/Winter 2013-2014 Fashion Show #mfw http://t.co/Ja8ydDmp68

    Tweet by @armani at 11:09 Sun 24 Feb 2013
  • Instagram by @ivanolita at 11:06 Sun 24 Feb 2013
    Me, Stephen Gan and Carine Roitfeld in black and white at Emporio #Armani show. #mfw #milanwithivan @vmagazine
  • Instagram by @armani at 11:02 Sun 24 Feb 2013
    straight from the Emporio Armani backstage: trending for Fall 2013
  • @TeleFashion

    Mr Amani and his Emporio girls #mfw http://t.co/r6L0N7aCgr

    Tweet by @TeleFashion at 11:00 Sun 24 Feb 2013
  • Instagram by @voguebrasil at 11:00 Sun 24 Feb 2013
    Na Emporio Armani o desfile começou com pecas leves e soltas do corpo em tons pastel com botinhas sem salto e sapatilhas pontudas. Adorei a calca oversized de la felpuda - no final belos vestidos estruturados com dobraduras #mfw #emporioarmani - @yasminesterea de Milão
  • @Grazia

    Seconda parte dominata da allure military chic e da volumi scultorei in velluto da Emporio Armani sulle note della soundtrack di Drive

    Tweet by @Grazia at 10:56 Sun 24 Feb 2013
  • @CiancioReuters

    Great collection at Emporio Armani. We're back in the '30s, in Paris maybe. Spring colours for next winter. #mfw

    Tweet by @CiancioReuters at 10:56 Sun 24 Feb 2013
  • @Danielglc

    Emporio se suma a la tendencia de volúmenes plásticos. Pero no en lana, sino en organza. #MFW #Armani

    Tweet by @Danielglc at 10:53 Sun 24 Feb 2013
  • Instagram by @armani at 10:53 Sun 24 Feb 2013
    #backstage at the Emporio Armani F/W13 show
  • Instagram by @andreavigneri at 10:52 Sun 24 Feb 2013
    La palette dei colori è super sofisticata da Emporio @armani #mfw
  • Instagram by @gioiamagazine at 10:49 Sun 24 Feb 2013
    #mfw #emporioarmani #gioia #glamourgps #glamourmarmelade #instacool #instagram #igermilano #inspiration #instaitalia #instafashion #instaglamour #milano rétro con materiali futuribili, grande gatsby 2.0
  • @modaonlineit

    Live from Emporio Armani #fall2013 #mfw #woman @armani - Let's start! http://t.co/86az6bM1Ec

    Tweet by @modaonlineit at 10:47 Sun 24 Feb 2013
  • Instagram by @elle_italia at 10:47 Sun 24 Feb 2013
    Work in progress da #emporioarmani #armani #mfw #elle_sfilate #elledietrolequinte Pet vedere tutte le sfilate cliccate elle.it
  • Instagram by @_francescainwonderland_ at 10:19 Sun 24 Feb 2013
    #almost #ready #for #emporioarmani #fashionshow #fw13 #mf #armani #backstage
  • @armani

    It's all about the #hair backstage at the Emporio @Armani Fall/Winter 2013-2014 Fashion Show #mfw http://t.co/SAagkSDKbg

    Tweet by @armani at 10:12 Sun 24 Feb 2013
  • Instagram by @nicolececina at 09:51 Sun 24 Feb 2013
    waiting for the Emporio Armani show #mfw #milanofashionweek #emporioarmani #glamour #style @armani
  • @armani

    Fall #Beauty trends emerging backstage at the Emporio @Armani Fall/Winter 2013-2014 Fashion Show http://t.co/u3XgD83bzR

    Tweet by @armani at 09:45 Sun 24 Feb 2013
  • Instagram by @armani at 09:28 Sun 24 Feb 2013
    #Beauty preview: next Fall’s trends from the Emporio Armani show
  • Instagram by @zhenyakatava at 08:43 Sun 24 Feb 2013
    With @nastyakusakina at #emporioarmani #show
  • Instagram by @laotrahorma at 08:35 Sun 24 Feb 2013
    Emporio @armani wake up call!!! #MFW
  • @armani

    Dear Twitter friend we invite you to watch the Emporio @Armani Women's F/W 13/14 show LIVE on http://t.co/ZHE6S9fAws http://t.co/Q58jq4pWQ1

    Tweet by @armani at 09:01 Sat 23 Feb 2013

More Emporio Armani Collections

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