Lou Stoppard reports on the Ermenegildo Zegna show
Report by Lou Stoppard .
The opening lines of the show notes talked about, 'researching an absolute vision responding logically to market demands.' Hardly the romanic words one might expect from a designer, but Pilati finds poetry in research, function and realism. Zegna is, after all, a brand bought by powerful men; men who see beauty in numbers and facts.