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London Womenswear A/W 2013
Fashion East

Photography by
NOWFASHION
  • Kiki Georgiou reports on the Fashion East show

    by Kiki Georgiou on 19 February 2013.

    I have two names for you: Bridget Jones and Ally McBeal. And one song: I Need A Hero. Doesn’t this already sound like a Sunday afternoon movie you’re dying to see?

    Fashion East is the last bastion of cheery, happy fashion shows. Now that most guests’ hands are full with at least one device (I saw a guy holding a phone in each, Wild West duel-style) recording and tweeting every last detail (including the all important selfies, of course) shows end in a rather anticlimactic way, the odd sad clap breaking the silence. Not at a Fashion East show though! People cheer and wolf-whistle and stand up and clap their little hearts away and I swear I saw someone punch the air today. Ashley Williams, the new addition to the show’s line-up (this being the second season for Claire Barrow and Ryan Lo), even had a mini fan club that managed to cheer and film the whole damn thing. Now, that’s impressive!

    Claire Barrow opened the proceedings but her hand-painted leather jackets did not make an appearance. A good move – this is the time to play around and try new things, this being just her second collection, by the way. Instead she turned her attention to the mundane. As always, the mundane is rather more subversive than it initially appears. Just ask Iggy Pop whose “I’m bored” set the mood. A big knit cocoon of a dress was accompanied by…a fish. A long velvet dress came with a watering can for a bag. But even the lampshade as hat (and mask) did not distract from the moody mint green and black crinoline gown it accompanied.

    I have two names for you: Bridget Jones and Ally McBeal. And one song: I Need A Hero. Doesn’t this already sound like a Sunday afternoon movie you’re dying to see? Ryan Lo’s unlucky-in-love gal daydreams on her way to work in her feathery pink power suit about meeting The One while wearing a, yes, pink shimmery and frill slip dress. A lot of skill was on display here – Lo’s version of the season’s ubiquitous pastel-hued fluffy coat was as good as any we’ve seen all week.

    Ashley William’s debut at Fashion East could not have gone any better. Her version of Elvis-obsessed Americana was both fantastically executed and fun. A prim orange A-line coat with a clashing neon green collar (teddy bear swinging from the girl’s arm) was great and so were an easy tee-shaped dress featuring Elvis’ pretty face and a white shirtdress with a ‘Celebrate’ lipstick print. Definitely one to watch.

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  • @THELOVEMAGAZINE

    Fashion East : Ryan Lo's bubblegum suiting http://t.co/pa17Kd6j

    Tweet by @THELOVEMAGAZINE at 16:05 Mon 18 Feb 2013
  • @AShulman2

    Ashley Williams first show with @fashioneast @BritishVogue http://t.co/InEbxYzJ

    Tweet by @AShulman2 at 15:14 Mon 18 Feb 2013
  • @twinfactoryuk

    50s silhouette, teddy bear bags and "My Heart Belongs To Elvis Presley" motifs at #FASHIONEAST #AW13 #lfw

    Tweet by @twinfactoryuk at 15:14 Mon 18 Feb 2013
  • @Disneyrollrgirl

    Ashley Williams: Elvis prints, collage, Americana and Su Catwoman eyeliner #fabulous #fashionEast #lfw

    Tweet by @Disneyrollrgirl at 15:13 Mon 18 Feb 2013
  • @Topshop

    Get ready for some AMAZING hair from @HappyAshleyland! #LFW #Topshop #FashionEast http://t.co/lutTElou

    Tweet by @Topshop at 15:09 Mon 18 Feb 2013
  • @BritishVogue

    Love that @fashioneast's Ryan Lo cites Ally McBeal as inspiration for collection - retro #lfw

    Tweet by @BritishVogue at 15:06 Mon 18 Feb 2013
  • @emmaelwickbates

    Need a Beetlejuice Beetlejuice Beetlejuice Ryan LO fun fur coat @fashion_east #lfw @BritishVogue

    Tweet by @emmaelwickbates at 15:05 Mon 18 Feb 2013
  • @wonderlandmag

    Babes in the wood: the Claire Barrow finale #fashioneast #lfw http://t.co/DuuQHCB5

    Tweet by @wonderlandmag at 15:03 Mon 18 Feb 2013
  • @simonchilvers

    Claire Barrow. Tree branches. Fish handbags. Lampshade hats. Illustrated leather. Fashion East #fashion #lfw http://t.co/MSfQo4Zd

    Tweet by @simonchilvers at 15:03 Mon 18 Feb 2013
  • @BethanHolt

    Subverting the couture bride? Fantastic Claire Barrow @fashion_east #lfw http://t.co/IfvuMJ3p

    Tweet by @BethanHolt at 15:02 Mon 18 Feb 2013
  • @Hair_Wardrobe

    Off soon to the Tate Modern to watch @markhamptonhair work his magic for #aw13 @fashion_east show. This going to be GOOD! #HairMeetWardrobe

    Tweet by @Hair_Wardrobe at 13:30 Mon 18 Feb 2013
  • @fashion_east

    Watch out for #Converse on the catwalk hand customised by @MisClaireBarrow @RyanLOStudio @HappyAshleyland #SNEAKERVIBES

    Tweet by @fashion_east at 13:28 Mon 18 Feb 2013
  • @fashion_east

    We're backstage at the show! Here's @markhamptonhair working his magic for @Hair_Wardrobe #BABE http://t.co/c1BmSAq8

    Tweet by @fashion_east at 13:13 Mon 18 Feb 2013
  • Instagram by @daanbrown at 12:59 Mon 18 Feb 2013
    Excited!!! #lfw #fashioneast
  • @fashion_east

    Today is SHOW DAY! & our 20th show anniversary with @Topshop ❤ Watch us live at 2.45pm on their website! http://t.co/xU1BfCRl

    Tweet by @fashion_east at 10:05 Mon 18 Feb 2013
  • Instagram by @hair_wardrobe at 20:16 Sat 16 Feb 2013
    Everyone hard at work at the Ashley Williams #hairtest! #beauty #fashion #lfw #fashioneast #aw13
  • @RyanLOStudio

    Ryan sporting the show hair! Lovely hair test with @markhamptonhair! @fashion_east @Hair_Wardrobe #hairmeetwardrobe http://t.co/SH2mrThM

    Tweet by @RyanLOStudio at 12:17 Fri 15 Feb 2013

More Fashion East Collections

  • Fashion East
    London Menswear A/W 2013
  • Fashion East
    London Womenswear S/S 2013
  • Fashion East
    London Womenswear A/W 2012
  • Fashion East
    London Womenswear S/S 2012
  • Fashion East
    London Womenswear A/W 2011
  • Fashion East
    London Womenswear A/W 10
  • Fashion East
    London Womenswear S/S 10
  • Fashion East
    London Womenswear A/W 09

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