Hermes is a luxury brand that has upmost confidence in its market place and customer. Designer Veronique Nichanian has moved the brand forward by taking the spirit, tradition and skill of the house and placed it in a contemporary context. While the designer's innovations may appeal to new younger customers, the collections are confident enough to appeal to the Hermes core customer base. The clothes are rooted in a masculine and practical approach to dressing and retain a commercial sensibility. A palette of black and grey was high lighted with mustard and cold blue. Sharp tailoring worked along side beautiful leather jackets as the refined collection utilised luxurious fabrics that are essential to Hermes' USP. Superior wardrobe classics that are the politest offerings on the Paris catwalks.
The clothes are rooted in a masculine and practical approach to dressing and retain a commercial sensibility.