Hermes designer Veronique Nichanian presented a cool contemporary collection for next spring. The epitome of modern luxury, Hermes has cornered a niche in the refined luxury market. Defined by an exquisite taste and utilising the finest materials Nichanian presented linen suits, khaki blazers, printed shirts and light cardigans. The Hermes Pegasus insignia, the ancient Greek winged hourse, made a return on a silk shirt and showed Nichanian's ability to develop the heritage of the Hermes brand. With sales up nearly up by 20 percent, Hermes is reaping the rewards from offering simple and elegant clothes to its refined customer base.

Report by Hywel Davies on 28 June 2010.