Jonathan Anderson who made his debut at London Fashion Week in September 2007 is making a significant shift in his approach to menswear with his fourth presentation.
Entitled 'The Saint + The Assassin', J W Anderson focused his Autumn / Winter collection on the people around him - the people he loves. Avoiding the usual historical and literature references, Anderson's collection came down to earth resulting in a casual and laid back proposal.
Practical and at times rugged, Anderson's collection involved deconstructed denim jeans, tartan trousers and blanket fabrics that were transformed into jackets. The collection was reminiscent of D Squared outdoor active wear but was conceived with an acute sensitivity towards fabrics and embellishment. Plaid and heavy blanket fabrics were made in collaboration with Highland craftsmen, to produce substantial wears that were toughened up leather collars and studded boots. Fine netting over cable knit sweaters looked modern and felted wools and boiled cashmeres were crafted into refreshingly rustic and practical clothing.
The show was streamed live on-line and a capsule collection of five outfits, was available immediately to buy online at oki-ni.com. With menswear also clearly up to speed with the digital revolution, Anderson is forging ahead with the business of his fashion vision.