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Report by Lou Stoppard on 11 January 2016.
Anderson, both in his fashion and in his communication strategy, knows that gimmicks win column inches.
Get up close & personal with every look from the @JW_ANDERSON #FW16 show now. Discover here:https://t.co/Pia3OxfEnR https://t.co/a4rqYlBeaT
Models backstage at @jw_anderson - kicking off #LCM day 3 by britishfashioncouncil https://t.co/taJk4Xyl9o
Headonism in the clouds @Jw_anderson https://t.co/pWQ25kzoep
On @JW_ANDERSON's A/W16 snail trail #LCM #fashion https://t.co/KTeN1YYSbi
Oversize knits, silk ensembles and perforated leather spotted at #jwanderson #LCM #AW16 https://t.co/9rrynbaO7j
MENSWEAR AUTUMN WINTER 2016 LOOK 4 #JWANDERSON #JWAMAW16 https://t.co/pYAfNXYGti
MENSWEAR AUTUMN WINTER 2016 SHOW 2 1/2 HOURS TO GO #JWAMAW16 #JWANDERSON https://t.co/0sT9WnEXiw
Tomorrow, 5am EST/10am GMT: Watch the live stream of @JW_Anderson’s #FW16 Men’s show, exclusively on @Grindr. #LCM https://t.co/E5bs37xCh2