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London Menswear A/W 2013
James Long

Photography by
NOWFASHION
  • Lou Stoppard reports on the James Long show

    by Lou Stoppard on 10 January 2013.

    It was a welcome surprise to see a show where a designer had really gone to town. James Long's strikingly sharp showcase was packed to the rafters with casual finery, from decorated sweaters to quilted nylon bombers, this season’s hero piece.

    London menswear designers have had a tough time recently. This was only their second solo showcase and, unforgivingly, it took place just days after Christmas. No festive fun for the capital’s creatives then. Given this pressure it was somewhat understandable, if not completely forgivable, that a handful of the collections on show appeared just slightly hurried. So it was a welcome surprise to see a show where a designer had really gone to town. But then again, James Long is not one to disappoint. His strikingly sharp showcase was packed to the rafters with casual finery, from decorated sweaters and horsehair shoes (a new collaboration with Kurt Geiger) to quilted nylon bombers, this season’s hero piece.

    A new shape to note was the voluminous trousers, which were tightly tailored at the top before falling into a baggier, jogger-like form on the leg (a style that’s been the strange hit of the season). When teamed with the bombers they aggressively accentuated the waist – potentially a tricky silhouette to pull off, but one that Long mastered artfully thanks to a careful focus on cut. Points for detailing also go to GQ Style's Luke Day who'd styled the show to ensure that palette, print and proportion all shone in unison.

    It’s hard to pick star pieces when a showcase is tight, but if hedging my bets I'd say those cheery flamingo and Divine sweaters – a tribute to John Waters - will pack a punch in store.

  • Instagram by @aminanolan at 02:03 Wed 9 Jan 2013
    #Backstage #JamesLong #londoncollections #london #fashionweek #mensfashionweek
  • @_lulukennedy

    Closeup of the James Long 'Divine' jumper handknitted by his superlovely mum @knitting_studio. MAJE. http://t.co/mb97Wews

    Tweet by @_lulukennedy at 22:04 Tue 8 Jan 2013
  • @BritishGQ

    Our pick at @JamesLongLondon? We're big fans of the contrast sleeve leather bombers #londoncollections http://t.co/PT7hMDti

    Tweet by @BritishGQ at 21:35 Tue 8 Jan 2013
  • Instagram by @sambayles93 at 21:27 Tue 8 Jan 2013
    Models chillin. Interns sweating. #londonfashionweek #jameslong #bfc
  • Instagram by @capitalelle at 21:18 Tue 8 Jan 2013
    James Long adding his final touch pre show
  • Instagram by @hannahemslie at 21:11 Tue 8 Jan 2013
    Ace shoes at #jameslong
  • @TheGQStyle

    Danny looking divine wearing divine #divine @JamesLongLondon #LondonCollections http://t.co/EIvtUyL8

    Tweet by @TheGQStyle at 20:39 Tue 8 Jan 2013
  • Instagram by @id_magazine at 20:30 Tue 8 Jan 2013
    wrapping up warm with tonnes of texture #jameslong #LCM
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  • @NOTJUSTALABEL

    Fantastic bomber with green and yellow knit sleeves by #jameslong #LCM #Robscouts http://t.co/fXQ4VDUW

    Tweet by @NOTJUSTALABEL at 20:19 Tue 8 Jan 2013
  • Instagram by @garage_magazine at 20:13 Tue 8 Jan 2013
    James Long is great!! #LondonMensWeek
  • @henryholland

    Amazing Divine jumpers at James Long! http://t.co/l8IXL1sy

    Tweet by @henryholland at 20:10 Tue 8 Jan 2013
  • @BritishVogue

    Oversized elegance, plaid and tartan and a maroon palette from James Long #lcm http://t.co/EGWu916j

    Tweet by @BritishVogue at 20:08 Tue 8 Jan 2013
  • @theuncnvntional

    James Long AW13 invite arrives in the form of a cardholder..... #theunconventional #JamesLong #fashion #invi http://t.co/RtdJLcxG

    Tweet by @theuncnvntional at 10:48 Fri 4 Jan 2013

More James Long Collections

  • James Long
    London Menswear S/S 2013
  • James Long
    London Womenswear A/W 2011
  • James Long
    London Menswear S/S 11

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