While the Olympic stadium still stands proudly in East London as a giant symbol of our country's sporting triumphs, most designers have moved on from direct references to track and field. Not James Long, he took the sporty vibe that's dominating London - see the vogue for trackies, trainers and oversized t-shirts - one step further by presenting a cycling-inspired showcase. Dubbed, 'Beyond the Velodrone', the collection drew inspiration from one of the toughest challenges that faces cyclists, the Helltrack. It's an apt theme for a season where masculine strength has been a key theme - see Shaun Samson's towel-clad sportsmen and the bulging biceps and polished pecks on Astrid Andersen's boys.
All in all, the collection was more about beautiful, techie separates than it was Bradley Wiggins - see the silk and leather bombers and punchy striped lycra t-shirts. Long's always had a way with a statement sweater and luxurious bomber, so unsurprisingly these formed the bulk of his showing. The jackets were particularly strong this season and help pull the collection together to form one concussed, polished message. Each one more covetable than the next, they proved Long's continued ability to walk - or in this case ride - the line between commercial viability and creative thrust with skill.