You’re always in for a rowdy rock 'n' roll good time at a Jeremy Scott show. There’s such authenticity of spirit inherent in his designs and the way he presents them that you’re won over each season – whether you are actually a fan of his brilliantly cocky and subversive wares has little to do with it. The fact that he’s a designer that lives the lifestyle he projects through his clothing – and has his cool, punky friends both modelling in and lining the front row each season – is a major part of the appeal. Seeing countless shows all week and barely finding time to sleep, I can’t stress enough how invigorating it is to be part of a fun, crazy, positive experience like this – and the entire audience seemed to feel the same way… From the first look out there were literally cheers and catcalls – Jeremy Scott’s take on fashion (that it should be FUN) is one we need more of.

This season, Scott’s show began with voices emanating from the loud speakers: “I’m on the list… I’m, I’m on the list” (laughs and cheers erupt from the crowd, which included the black-clad Misshapes trio) “What list? There’s no list tonight!” Then, bang – lights on, and bangin’ house music sets the beat for models in awesomely garish pop colour and equally hyper-pop cuts. It was a 70s dark-side-of-disco and raver 90s hybrid vision that Scott pushed for next winter – and honestly, I’d love to see New York looking like this! It was a beautiful-freak fest, and much of the clothing was wearable. Models were fitted out with fluoro pig-tail extensions donning extreme ensembles including a stand-out clear PVC mini-trench with pink furry bikini beneath, solid-silver leather form-fitting dresses, mini overalls, a-line skirts and cropped motor-bike jackets, multi-colour pastel biker jacket as mini full-skirted dress and knit skeleton-pattern sweaters. Following from last season, opening looks featured graphic logos – this time, with reference to Coca Cola, 'Enjoy GOD' – on Tanks, dresses and loose shirts. The final look was a blast, and summed up the super show – a floor-length sequinned dress playing on the Superman costume, complete with extended flowing red cape.

Report by Indigo Clarke on 16 February 2011.