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London Menswear A/W 2013
Margaret Howell

Photography by
NOWFASHION
  • Lou Stoppard reports on the Margaret Howell show

    by Lou Stoppard on 8 January 2013.

    One never expects to see radical reinvention at a Margaret Howell show. The British designer prides herself on providing her committed customers with similar, fuss-free, quality items season in, season out. Men go to Howell for old favourites, rather than high fashion.

    One never expects to see radical reinvention at a Margaret Howell show. The British designer prides herself on providing her committed customers with similar, fuss-free, quality items season in, season out. Men go to Howell for old favourites, rather than high fashion.

    But Howell's pragmatic, bankable vision doesn't make her any less interesting. Rather than offering a new rewrite each season, she's made her shows notable for the small changes. Today they came in the form of playful accessories - navy revolutionary berries which gave her models the look of a minimal Che Guevara. In keeping with her classic restraint, Howell had not run away with the military theme. It could be found in small details like the neat buttoned shoulder tabs on her easy cotton shirts or the perfect army green she'd used to colour her outerwear. The comfort of Spring/Summer ran through the collection, from the soft joggers to the loose fitting boxy jackets, while muted knitwear added to the showcase's cosy, utilitarian elegance.

    It's easy to write Howell's collection off as well produced minimalism, but in this collection, underneath the simplicity, there was a pointed nostalgia and romanticism. The styling of the collection saw models dressed like clean cut workers from an age gone by.They were bus conductors or train drivers in their inky wool trousers, breezy double pocketed shirts, neat knit ties and pin stripe suits (a particularly lovely one, worthy of your favourite school teacher, closed the show). This season's menswear showings have hammered home London's tendency to make its men dress like maximalists. In the face of other designer's dandyisms, Howell's streamlined, clean masculinity was a welcome palette cleanser.

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  • Fashion Illustration
    Illustration by Helen Bullock
  • Fashion Illustration
    Illustration by Helen Bullock
  • Fashion Illustration
    Illustration by Helen Bullock
  • Fashion Illustration
    Illustration by Helen Bullock
  • @simonchilvers

    Favourite look of Margaret Howell. Jogger trouser, off-white shirt and suit jacket. Also present: berets, narrow knits, hooded anoraks #LCM

    Tweet by @simonchilvers at 11:01 Tue 8 Jan 2013
  • Instagram by @tiniegram at 10:54 Tue 8 Jan 2013
    Margaret Howell... #londoncollections
  • Instagram by @fmlondon at 10:53 Tue 8 Jan 2013
    Stephen Smith & @NickHeymann backstage at #MargaretHowell #aw13 #LCM
  • @FM_Emily

    lots of gorgeous knits, pea coats and berets at @margarethowell with a colour palette of navy, grey and olive green #LCM

    Tweet by @FM_Emily at 10:51 Tue 8 Jan 2013
  • @Jamilah_stylist

    Loving the berets at the @margarethowell show and the various shades of grey tones!

    Tweet by @Jamilah_stylist at 10:50 Tue 8 Jan 2013
  • Instagram by @id_magazine at 10:47 Tue 8 Jan 2013
    The day for grey @MargaretHowell
  • @NotionMagazine

    Finale at Margaret Howell. Classic pieces, beautifully tailored with a utilitarian twist. #LCM - BP http://t.co/mdEhaqBQ

    Tweet by @NotionMagazine at 10:46 Tue 8 Jan 2013
  • @Jesuisallister

    A very simplistic collection by Margaret Howell #LCM #Londoncollections

    Tweet by @Jesuisallister at 10:46 Tue 8 Jan 2013
  • Instagram by @notionmagazine at 10:42 Tue 8 Jan 2013
    Beret loving at Margaret Howell #LCM - BP
  • @RosemaryMacCabe

    Models at #MargaretHowell wouldn't look out of place in a Twilight movie. Pale is the new tan. #LCM

    Tweet by @RosemaryMacCabe at 10:41 Tue 8 Jan 2013
  • @TheSTStyle

    Sneak peek of Margaret Howell AW13: Best of British starts here. RG #LCM http://t.co/tlGDKnjC

    Tweet by @TheSTStyle at 10:41 Tue 8 Jan 2013
  • @BritishGQ

    Turning it out in tailoring once again. @dgandyofficial on the front row at @margarethowell in @spencerhart #lcm http://t.co/JLbf3Z84

    Tweet by @BritishGQ at 10:36 Tue 8 Jan 2013
  • Instagram by @rosemarymaccabe at 10:30 Tue 8 Jan 2013
    Bedding in for my first show of the day, Margaret Howell
  • @adulescent

    It's filling up at @margarethowell, I'm sitting a few seats down from Tinie Tempah - he's definitely THE hot frow guest this season.

    Tweet by @adulescent at 10:23 Tue 8 Jan 2013
  • Instagram by @anastasiaduck at 10:22 Tue 8 Jan 2013
    Pre Margaret Howell.
  • @portmagazine

    PREVIEW: @Morgan_ODonovan pops in to a fitting session at @margarethowell ahead of her #LC:M show this morning: http://t.co/LLj1z7Ky

    Tweet by @portmagazine at 10:12 Tue 8 Jan 2013
  • @TWENTY6Magazine

    Day Two. Off to Margaret Howell. #LCM #Londoncollections

    Tweet by @TWENTY6Magazine at 09:50 Tue 8 Jan 2013
  • @Chalkbeauty

    We're back stage at the #AW13 Men's Collections with @bumble today. First up, #MargaretHowell with Neil Moodie! http://t.co/G9zGIRFb

    Tweet by @Chalkbeauty at 09:11 Tue 8 Jan 2013
  • @ModusPR

    Pre-show prep underway. Can't wait for @margarethowell #LCM http://t.co/B3GLoa55

    Tweet by @ModusPR at 09:10 Tue 8 Jan 2013

More Margaret Howell Collections

  • Margaret Howell
    London Menswear S/S 2013

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