Watch the Marques'Almeida S/S 17 show live on 20 September at 12:00 BST
Lou Stoppard reports on the Marques'Almeida show
Report by Lou Stoppard .
The 'MA girls', their social media followers, the cute, 20 something babyfaces who walk in their shows, all help build the cult of the brand, hammering home that these clothes are relevant, meaningful and, most importantly, have a life off the runway. A fun life. One where girls clash tulle with denim while out and about, or break hearts in sorbet-shaded slip dresses, or embrace retro futurism in all its glory in shiny silver trews.