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Milan Womenswear S/S 2013
Prada

Photography by
NOWFASHION
  • Lou Stoppard reports on the Prada show

    by Lou Stoppard on 21 September 2012.

    Wherever Miuccia Prada leads the fashion pack follows. So where are we all heading for S/S 2013? Japan, that’s where. Well more specifically to a Geisha flower and willow world, where women sport stiff sculptured minis with metallic tabi socks and futuristic zori-cum-flatform footwear.

    Wherever Miuccia Prada leads the fashion pack follows. So where are we all heading for S/S 2013? Japan, that’s where. Well more specifically to a Geisha flower and willow world, where women sport stiff sculptured minis with metallic tabi socks and futuristic zori-cum-flatform footwear. While a dalliance with the orient isn’t completely new for Prada, this collection took Asian inspiration to a higher level, offering up rigid kimono-inspired pieces complete with origami folding and obi belts in shades of candyfloss, pistachio and smoky black. The structured nature of the silhouettes was enhanced by the severe set design, which featured imposing monochrome columns through which the parading models could be glimpsed.

    Never one to rest on her laurels, Miuccia had set about modernising the tradition-inspired garments. Stiff kimono-cum-shift-dresses were given an injection of pizazz with deep U-shaped cut outs at the back. Similarly, structured satin origami-style tops were tailored to hang low, revealing the shoulders and clavicle.

    The collection was held together by a childish cartoon flower print, which blossomed on the first look and adorned nearly every outfit thereafter. As with the last few seasons, there was no distinction between daywear and eveningwear. Instead each and every dress, coat and bag was graffitied with the same awkward stamp - its gauche rounded shape a stark contrast from the stiffness of the pieces it decorated - creating a vision that was part pre-teen Harajuku girl, part Memoirs of a Geisha.

    But despite the cheery Marimekko poppy detailing and Hello Kitty-esque applique there was a cynicism to this collection. As always, it seemed that there was something deeper behind the embellishment. Could the clash of old and new be a comment on the times? Was the Geisha tribute a pithy assessment of the modern fashion female? Or was this merely a deferential nod to the economic might of the East? With Miuccia it’s never easy to tell. Still, intellectualising aside, on the surface this showing had all the basic elements of a classic Prada smash hit. Those furry flower tops and adorned sunglasses will be street style fodder come next season no problem, and in modern fashion terms it seems that’s all that really matters.

  • Backstage Video
    Prada backstage courtesy of Sean Cunningham
  • @franburnslondon

    Prada show music c/o @jacksunnucks http://t.co/NWuDqZF8

    Tweet by @franburnslondon at 11:01 Fri 21 Sep 2012
  • @EdwardEnninful

    Japan rules @Ports 1961, @prada , @christopherkane... let the Japantheon begin !!!!!!!!

    Tweet by @EdwardEnninful at 08:38 Fri 21 Sep 2012
  • @jimshi809

    Guests at dinner discussing the Prada SS13 collection: "Would you say that was more Rei Pradakubo or Comme des Pradaich? LMAO #fashion

    Tweet by @jimshi809 at 02:41 Fri 21 Sep 2012
  • Instagram by @nytimesfashion at 20:16 Thu 20 Sep 2012
    SS13 #Prada shoes. Photo via @altamiranyc
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  • Fashion Illustration
    Rei Nadal draws live from the show
  • Fashion Illustration
    Rei Nadal draws live from the show
  • Fashion Illustration
    Rei Nadal draws live from the show
  • Fashion Illustration
    Rei Nadal draws live from the show
  • Fashion Illustration
    Rei Nadal draws live from the show
  • Fashion Illustration
    Rei Nadal draws live from the show
  • Fashion Illustration
    Rei Nadal draws live from the show
  • Fashion Illustration
    Rei Nadal draws live from the show
  • Fashion Illustration
    Rei Nadal draws live from the show
  • Fashion Illustration
    Rei Nadal draws live from the show
  • Instagram by @kyleeditor at 18:04 Thu 20 Sep 2012
    Prada modern geisha @marieclaire
  • Instagram by @gb65 at 18:03 Thu 20 Sep 2012
    Prada Shoes @fabshot Genius!!!!!!!!
  • @SuviRiggs

    Happy to be back at #Prada! http://t.co/FzDLuw0x

    Tweet by @SuviRiggs at 18:01 Thu 20 Sep 2012
  • Instagram by @christinabinkley at 18:01 Thu 20 Sep 2012
    White Prada with blood red daisies and gold wrestling shoes. #mfw
  • Instagram by @janegrazia at 18:01 Thu 20 Sep 2012
    Ninja shoes, appliqué flowers, origami folds - three top looks from #prada #mfw
  • @VogueParis

    Satin jacket and mini skirt, with origami-style floral embroidery, a patent leather bag and geisha shoes #Prada #MFW http://t.co/npTNJZDl

    Tweet by @VogueParis at 18:00 Thu 20 Sep 2012
  • Instagram by @charlotte_moore12345 at 17:59 Thu 20 Sep 2012
    Phenomenal Prada show
  • Instagram by @christinabinkley at 17:58 Thu 20 Sep 2012
    Mod minimal Prada with eerie daisies. Draped slit miniskirts. #mfw
  • @VogueParis

    Prada goes geisha with black and white kimono dresses, white socks and wedge thongs #Prada #MFW

    Tweet by @VogueParis at 17:57 Thu 20 Sep 2012
  • Instagram by @christinabinkley at 17:55 Thu 20 Sep 2012
    The entrance to Prada #mfw
  • @RyanKorban

    So it's settled, I'll be wearing Prada's SS13 barefoot shoes at next week's rave

    Tweet by @RyanKorban at 17:55 Thu 20 Sep 2012
  • @koraycaner

    huge applause for PRADA #mfw http://t.co/Kxr2ITu6

    Tweet by @koraycaner at 17:49 Thu 20 Sep 2012
  • Instagram by @marchettisimone at 17:48 Thu 20 Sep 2012
    Bye bye, bye bye everybody. It's prada
  • @10and10Men

    Photo: Prada - fav outfit pale pink satin shawl and bright red knitted skirt loved the punch and vibrancy.... http://t.co/J5qXD5xA

    Tweet by @10and10Men at 17:46 Thu 20 Sep 2012
  • @BritishVogue

    Mint green, stiff shapes, always a bootie @prada #mfw

    Tweet by @BritishVogue at 17:46 Thu 20 Sep 2012
  • @Grazia_Live

    Judo goes chic at #prada with trad Japanese folding, ties and wraps #mfw

    Tweet by @Grazia_Live at 17:46 Thu 20 Sep 2012
  • @franburnslondon

    Prada mood cycle:Not sure I like this/this is weird/oh god those shoes/these colours are perfect/this is genius/dying with desire

    Tweet by @franburnslondon at 17:45 Thu 20 Sep 2012
  • @Grazia_Live

    #prada mood very Japanese this season black, white and red, traditional flatforms and wrap skirts 'n' tops #mfw

    Tweet by @Grazia_Live at 17:43 Thu 20 Sep 2012
  • @Videofashion

    The accessories at Prada, as always, are amazing for SS13 #mfw #prada http://t.co/hUDxdz76

    Tweet by @Videofashion at 17:43 Thu 20 Sep 2012
  • @TeleFashion

    #mfw #Prada austere floral, boxer boots, origami folding and inverted kimonos at Prada. And hotpants.

    Tweet by @TeleFashion at 17:40 Thu 20 Sep 2012
  • Instagram by @styledotcomcelia at 17:40 Thu 20 Sep 2012
    "Bold, bold, bold" is how @patmcgrathreal described the makeup backstage @Prada. CE
  • @ElleCanada

    Orientalisme at #Prada and verrry covetable two tone bags. Flat gold slipper-ish/sock-ish shoes #MFW

    Tweet by @ElleCanada at 17:39 Thu 20 Sep 2012
  • Instagram by @janegrazia at 17:38 Thu 20 Sep 2012
    Shoes go huge... #prada #mfw
  • @ELLEUK

    Those boots! Prada #MFW http://t.co/SCNnV6o5

    Tweet by @ELLEUK at 17:38 Thu 20 Sep 2012
  • @VogueParis

    The first look at #Prada #MFW http://t.co/KMCUY2F7

    Tweet by @VogueParis at 17:38 Thu 20 Sep 2012
  • @franburnslondon

    Oriental vibes at Prada but in a totally modernist way

    Tweet by @franburnslondon at 17:38 Thu 20 Sep 2012
  • @Grazia_Live

    Mini wrap skirts with floral illustration panels - total volte face from last season's maximalism at #prada #mfw

    Tweet by @Grazia_Live at 17:37 Thu 20 Sep 2012
  • @tmagazine

    First look at Prada

    Tweet by @tmagazine at 17:36 Thu 20 Sep 2012
  • Instagram by @franburns at 17:36 Thu 20 Sep 2012
    First look Prada #mfw
  • @CiancioReuters

    Lovely game of lights and shadows, cheques and stripes at Prada. #MFW http://t.co/jjMMy98X

    Tweet by @CiancioReuters at 17:29 Thu 20 Sep 2012
  • Instagram by @styledotcomcelia at 17:27 Thu 20 Sep 2012
    The haves, and the have-nots. Waiting to get backstage @Prada. CE
  • Instagram by @christinabinkley at 17:26 Thu 20 Sep 2012
    Scenes from Prada #MFW : Lee Radziwill on her way in. She stopped to take a photo of the entrance.
  • Instagram by @styledotcomnicole at 17:25 Thu 20 Sep 2012
    Welcome to the Prada show. NP
  • @carolinecbaker

    The set @prada always gives hints as to what the theme might be - last one woz the geometric carpets. Always dramatic today twilight zone !

    Tweet by @carolinecbaker at 17:14 Thu 20 Sep 2012
  • Instagram by @marchettisimone at 17:09 Thu 20 Sep 2012
    Prada setting @drepubblicait
  • Instagram by @marchettisimone at 17:08 Thu 20 Sep 2012
    Prada setting
  • @RossellaInMilan

    Prada catwalk reminds me the work of the scenographer Adolphe Appia. #mfw #prada http://t.co/95no4yEb

    Tweet by @RossellaInMilan at 17:06 Thu 20 Sep 2012
  • Instagram by @marchettisimone at 17:04 Thu 20 Sep 2012
    Prada backstage
  • Instagram by @marchettisimone at 17:03 Thu 20 Sep 2012
    Backstage @Prada
  • Instagram by @franburns at 17:02 Thu 20 Sep 2012
    Stark at Prada
  • Instagram by @daniele_mari at 17:02 Thu 20 Sep 2012
    So This is the Wondeful Irina an this is #PRADA #milan #fashion #week #mfw #backstage #prada #makeup
  • Instagram by @british_vogue at 17:02 Thu 20 Sep 2012
    Cakes on arrival at Prada #mfw
  • @LorraineELLE

    In we go. All black and white at Prada #mfw http://t.co/uWH424RD

    Tweet by @LorraineELLE at 17:00 Thu 20 Sep 2012
  • Live Stream
    Prada: Live panel discussion
  • Instagram by @franburns at 16:56 Thu 20 Sep 2012
    Going in #prada
  • Instagram by @anna_dello_russo at 16:53 Thu 20 Sep 2012
    #MFW day 2 total look #Prada, #kenzo sunglasses and #adr for @hm bracelets
  • @FordModels

    Grace Mahary, Ondria Hardin & Juliana Schurig backstage at Prada S/S 2013. #MFW http://t.co/nbuH2Ffg

    Tweet by @FordModels at 16:50 Thu 20 Sep 2012
  • Instagram by @wnybie at 16:48 Thu 20 Sep 2012
    Sign of prada show, lovely sign
  • @iodonnalive

    Waiting for Prada fashion show ecco a voi le pink ladies!! http://t.co/BkNT93gt

    Tweet by @iodonnalive at 16:48 Thu 20 Sep 2012
  • @franburnslondon

    PRADA PRADA PRADA PRADA PRADA

    Tweet by @franburnslondon at 08:24 Thu 20 Sep 2012
  • Instagram by @british_vogue at 08:07 Thu 20 Sep 2012
    The reason we are all excited today - Prada! #mfw

More Prada Collections

  • Prada
    Milan Womenswear A/W 2013
  • Prada
    Milan Menswear A/W 2013
  • Prada
    Milan Menswear S/S 2013
  • Prada
    Milan Womenswear A/W 2012
  • Prada
    Milan Menswear A/W 2012
  • Prada
    Milan Womenswear S/S 2012
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  • Prada
    Milan Womenswear A/W 10
  • Prada
    Milan Menswear A/W 10
  • Prada
    Milan Womenswear S/S 10

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