Along with early 90s inflections, this collection took Japanese bondage, of all things, as a departure point.
The design duo behind Preen, Justin Thornton and Thea Bregazzi, have since their inception been about making "ultra modern" clothing that references the past. For S/S 2010, the London-based label once again reinterpreted styles of the past with an early 90s inspired collection that, Thea explained backstage, "took inspirations like early Corrine Day photographs and Kate Moss's thrown-together, organic style and
cleaned it up with a modern twist." The show, held at Milk Studios in Chelsea, began with icy grey ensembles stepping onto the catwalk against a dark Duran Duran soundtrack. Knee-length and signature Preen mini dresses, and oversized mens-style suits in muted grey, nude, and bright yellow and pink light waffle cotton and silk georgette featured shots of fluorescent colour. While bold, the overall tone was softer than their last few collections, "everyone's expecting power dresses from us," said Thea, "so we pushed ourselves to create something different." Along with early 90s inflections, this collection took Japanese bondage, of all things, as a departure point. A piece of rope was the starting point for creating the collection, said the designers, "playing with it, unfurling it, using rope-like straps around necks, across backs and shoulders... somehow beginning with Japanese bondage, the collection transformed into silk and chiffon."