Against a sparse electronic beat, models stepped through an equally minimal space in playfully stitched-up ensembles.
On the surface, Preen’s vision for Spring, inspired by Virginia Woolf and the Bloomsbury set, may have appeared straight-up prim and proper, on closer inspection however, the looks were all skilfully infused with the ultra-modern edge the label has become synonymous with. It’s testament to design duo Justin Thornton and Thea Bregazzi that they could combine a geometric pastel print with frills, crochet and contrasting paisley-like black motif along collars, sleeves and hemlines throughout the collection, and come out unscathed – and yet Preen achieved just this with ease. And it is this deceptively complex fusion of ideas that has set Preen aside from other labels that attract the kind of major it-girl and A-list fans Preen always has – since their early days selling wares at Portobello Markets to none other than iconic hottie Kate Moss herself. So it was little surprise the collection proved a hit with stylish fans including Leith Clark, Sarah Sophie Flicker, Kate Lanphear, Rose McGowan and Leigh Lezark sitting front row, looking on with approval.
Against a sparse electronic beat, models stepped through an equally minimal space in playfully stitched-up ensembles, lit up by a pastel wall feature that mirrored the sorbet tones featured throughout. Complete with ruffled waists, frilly collars and daring flashes of fluoro, dresses and interesting combinations of separates in an ingeniously blown-up pixilated floral motif, appearing like a light-up dancefloor, had the timeless appeal we’ve come to expect from one of London’s most beloved labels. 'We were looking at Virginia Wolf, and wanted to create a collection with that sense of heritage, but make it very modern,' explained the delightful husband and wife team backstage. 'We started really working on creating an interesting mix of colour, to keep the collection fresh and modern. That’s where these great colour combinations came in, like cornflower blue trousers and lemon yellow blouse ensemble, and introducing the black floral print detail throughout. Our girl is always looking ahead, and so our looks for spring might be inspired by the past, but always with our signature modern vision. '