Towels as skirts, wetsuits as shirts, and all the paraphernalia of the Lido at Shaun Samson
Lou Stoppard reports on the Shaun Samson show
Report by Lou Stoppard .
To see a small designer like Samson, who's yet to cultivate a mass appeal, emblazon his clothing with his name with the same gusto as Gap feels ironic. Is he suggesting that, like an iconic brand, people would buy his pieces because of the name alone, rather than the strength of the cut and craftsmanship? Maybe.