Gordon Richardson, design director of TopMan is ensuring the pragmatic brand continues to fuse respectable style with high street accessibility. The TopMan Design S/S 2011 collection, shown at the Royal Opera House focused on the mod aesthetic and explored the concept of a contemporary eclectic wardrobe.
Quadraphonic inspired gear, formed slim-fit, double-breasted suits in charcoal grey and were worn over floral print silk shirts. Round glasses referenced a Seventies hippie aesthetic while military references came through Army bags decorated in pin badges. Velour polo shirts and long-sleeve crew necks in solid primary brights were adorned with images of Polaroid cameras and red foxes.
Boxing shorts were high-waisted and worn with skinny belts. But whether these feminized shorts will filter down to the core TopMan consumer is a good question, but the sentiment was enough to give the refined collection an edge. While the collection didn’t break any boundaries to drive menswear into new arenas, it did confirm that TopMan is the main innovator within its market.
As Sir Philip Green courted his celebrity fans in attendance (Olly Murs, Joe McElderry and David Haye) TopMan on-line junkies were immediately offered the opportunity for first time, to buy limited pieces from the show directly on-line. That is fast fashion.