Viktor Horsting and Rolf Snoeren signaled a fresher and more elegant approach to their menswear collection for Summer 2013.
After last season’s bulked up silhouettes and testosterone fuelled expedition, Viktor Horsting and Rolf Snoeren signaled a fresher and more elegant approach to their menswear collection for Summer 2013.
Opting for a calming palette of sandy soft colours through soft sartorial layering, the collection was uplifted with shiny Indian mirrors sewn into the newly forged graceful garments. Embroidered Herringbone patterns were geometrically cut into suits and the laid back looks were accessorized with silver ties and trainers.
Viktor & Rolf’s newfound ease was a new direction for the design duo and although the brand sometimes fluctuates between the clarity of vision, the team succeeded in producing a highly commercial collection that will glide into stores.
But what defines the Viktor & Rolf’s menswear DNA, and is it difficult to analyze? Their menswear aesthetic has always been a straightforward and casual approach to style, rooted in a reflection and extension of the designers’ own image. Each season the design duo have utilised their distinct identity and translated it into viable modern clothes - clothes that appeal to a wide audience – however in a highly competitive market place Viktor & Rolf could reinvigorate their collection by reintroducing their signature humor – something that seems to have been left out in recent seasons.