What YSL excells at is producing exceptionally manufactured clothing that are wearable but luxurious in their tactile sensibilities.
Marvin Gaye's 'Ain't nothing like the real thing' entitled the film, directed by Bruce Weber for YSL's winter presentation. In an utopian Abercrombie world, uniquely defined by Weber, boys wrestled, danced and frolicked 'innocently' in a river while in parallel pin up girls distracted the boys from each other before they rejoined to cradle a newly born baby. Bizarre perhaps, but an interesting exploration between gender bending and conceptions of masculine and feminine, and fundamental to the designer's ability to employ creative methods to sustain interest in the communication of the global brand. The collection, shown in a jam packed YSL salon, apparently continued these themes as Stefano Pilati sent out a refined play between soft and hard clothing. Precisely tailored jackets in greys and browns allowed pleated shirt tails to flirt from underneath while balloon trousers were nipped at the hem. Belted suits is a key trend this season and YSL used sashes to bind his models. An all in one tailored jump suit will no doubt be an editorial favourite to photograph, but the long gloves may struggle to find an appropriate purpose. What YSL excells at is producing exceptionally manufactured clothing that are wearable but luxurious in their tactile sensibilities. The collection will no doubt add to YSL's position at the guarde of modern menswear.