Aganovich
Fashion Designer
Aganovich is a Whitechapel-based womenswear label designed by Nana Aganovich with narrative and conceptual influences devised by Brooke Taylor. When Aganovich and Taylor first met in 2002 Taylor, a former writer and essayist, used to spin exotic stories of international conspiracy and feminine intrigue to impress his future partner. The stories revolved around a clownish femme fatale alter ego known as Sisi Bogdanovich. This exchange evolved into a working model for the Aganovich collections where Taylor continues to devise narratives within which Aganovich can evoke her aesthetic.
Aganovich is a BA graduate of the Dansk Designskol and an MA graduate of Central Saint Martins. Taylor is a former essayist and contributor for international literary and fashion magazines including Purple Magazine, Dune, Ryuko Tsushin, Big Magazine, and Colors among others.
Aganovich has shown their collections at Paris Fashion Week since October 2009. They are represented by Alexandre Boulais of People's Revolution Paris PR.
