Anna Laub is the creative director of PRISM, an eyewear, swimwear and accessories brand which Laub founded in 2009. Laub started the label whilst working as fashion editor and trend forecaster at fashion news website WGSN. Feeling there was a gap in the market for glasses to be designed as an accessory as well as a functional product and focusing on the aesthetic and attention to detail, every frame is hand made.
The brand has continued to grow and gain international recognition and success, with the products being featured regularly in publications such as Vogue, ELLE, Grazia and Esquire, as well as having high profile supporters, including David Beckham and Rihanna. Whilst continuing to grow the brand, Laub's passion remains in product, giving her the ability to consult for brands in various areas, in her capacity as a Creative director and Brand Consultant.