Legendary fashion designer Giorgio Armani showed his first Armani Privé collection of 31 looks during the S/S 2005 haute couture week in January of that year. Maintaining his trademark relaxed elegance with the characteristic refined craftsmanship of couture, Armani Privé is a particular favourite of Hollywood with stars such as Cate Blanchett, Katie Holmes and Megan Fox who have all chosen looks for various red-carpet events. Armani Privé now incorporates exclusive jewellery, accessories and luxury fragrance.