Dejan Jovanovic started his career as Art Director between Paris, Hamburg and New York, working at different adverting agencies including Saatchi&Saatchi and Ogilvy.

In 2012 Jovanovic settled down in New York to found his own multidisciplinary studio DE-YAN, that focuses on innovative concepts across the board, from moving image, event, web and print within fashion and advertising. He has worked with the likes of Dior, Mac Cosmetic, Nicola Formichetti, Buick, Hugo Boss and Omega amongst others. Jovanovic's innovative design and art direction approach has won the studio a number of awards.