Diane Pernet is an esteemed fashion blogger, based in Paris, who makes daily posts on her site, ‘A Shaded View on Fashion’. Pernet worked as a fashion designer in the 1980s and has also worked as a fashion editor and writer for Vogue, Elle, and now defunct Joyce magazine. She is also co-Editor in Chief of ZOO Magazine. Pernet is currently the founder and director of ASVOFF, (A Shaded View On Fashion Film). ASVOFF 3 was held at the Centre Pompidou on the 24th, 25th and 26th of September 2010 with the next edition to be held held on the 7th, 8th and 9th of October 2011 also at the Centre Pompidou.