In 1970. Diane von Furstenberg arrived in New York with suitcase full of jersey dresses that she had made at her friend Angelo Ferretti's factory in Italy with Vogue editor at the time Diana Vreeland encouraging von Furstenburg to go into business. In 1974 she created the wrap dress, a style that made von Furstenburg's name with a generation of women making their presence felt in the world of work. By 1976 she had sold over a million of her signature dresses and featured on the cover of The Wall Street Journal and Newsweek.
In the 1980s, following the succesful launch of her beauty line, she opened her first luxury store on New York's Fifth Avenue. Legendary fashion photographer Helmut Newton was the first to photograph Diane in her new line, and early customers included everyone from Aretha Franklin to Brooke Shields. In 2005, the Council of Fashion Designers of America (CFDA) honoured Diane with its Lifetime Achievement Award for her great influence on the fashion industry. One year later she was elected the CFDA's president, an office she continues to hold.