Dr Carolyn Mair is a Chartered Psychologist, Chartered Scientist and Reader in Psychology at London College of Fashion. Before starting her career as an academic, Mair briefly dabbled in graphic design, dressmaking and mural painting.

She is credited with developing the MA Psychology for Fashion Professionals and MSc Applied Psychology in Fashion programmes to address the many issues in fashion that impact psychological well-being. Mair holds a PhD in Cognitive Neuroscience for investigations into spatio-temporal aspects of visual memory, an MSc in Research Methods in Psychology in which she investigated psychosocial aspects of facial disfigurement, and a BSc in Applied Psychology and Computing in which she investigated the semiotics of corporate logos. 

Mair has published more than 40 refereed papers.