Peter Miles, Damon Murray and Stephen Sorrell set up graphic design group Fuel while studying at the Royal College of Art in the early 1990s. Their aim from the outset was to combine commercial commissions, with clients such as Diesel, Caterpillar and Levi's, with projects of their own. Fuel have collaborated with photographer Juergen Teller designing his books 'Go Sees', 'Tracht' and 'More' and three of his solo exhibitions. In 1995 they designed idents for MTV Europe. Fuel made a series of short experimental films in 1998 under the title 'Original Copies' which were broadcast on Channel 4, and have directed television commercials.

Fuel's most recent work includes developing advertising campaigns for fashion designer Marc Jacobs and sports wear label Adidas, designing catalogues for White Cube gallery, and a web site for cult concept store Oki-Ni. Fuel combine this varied practice with their own experimental projects.

Selected Publications

  • 'Fuel' magazine 
'Pure Fuel' 1996, Booth-Clibborn Editions 
'Fuel 3000' 2000, Laurence King


  • Honourary Mention at the Prix Ars Electronia in 1999. 
Nominated for a D&AD Silver Award



  1. 10 Nov 2000
    Fuel features in a project.