House of Flora is a fashion label run by head designer, Flora McLean. In 1995, McLean undertook an MA in fashion womenswear at the Royal College of Art prior to establishing the House of Flora label. The label specialises in avant-garde headwear for the catwalk, fashion campaigns and collectors.
The headwear is made from a variety of different materials; PVC, Perspex, felt, leather, wood veneer and nylon and is influenced by strong geometry and historical figures as well as concepts in modern art. House of Flora has expanded to include a commercial range of statement fashion jewellery and eyewear pieces. The label has also worked with Givenchy couture, Bill Blass, Diane von Furstenberg and the Jamaican 2012 Olympic team.
Influenced by strong geometry and architecture as her grandfather and brother are both architects, McLean’s ideas reference historical figures. Flora uses fashion film to accompany the collections she creates and shows these at fashion week in London and Paris.
McLean is currently a tutor in footwear, fashion accessories and millinery at The Royal College of Art, as well as being a technical surgeon and lecturer at the Architectural Association in London.