Starting out as a fashion journalist, British designer Luella Bartley presented her first Luella collection, "Daddy, I want a pony" in September 1999 followed by 'Daddy, who were The Clash?' presented at London Fashion Week in February 2000. Bartley quickly established a firm fanbase for her idiosyncratic brand of wit and subverted prettiness referencing classic British codes of punk, aristocracy, humour and historicism as well as finding considerable admiration for her line of accessories including the hugely successful 'Gisele' handbag made in conjunction with Mulberry. After closing her label in late 2009 Bartley returned to writing, publishing her first book 'Luella's Guide to English Style' in 2010. Bartley received an MBE from the Queen as part of the 2010 New Year's Honours.