Raised in California, Chicago-born creative director Matthew M. Williams has worked with top talents from the worlds of art, music, and fashion throughout his decade-long career, shaping a refined aesthetic universe grounded in street culture. His discerning eye and dynamic work ethic has shaped visual projects through print, digital and live experiences with British photographer Nick Knight.

A keen interest in the creative process of fashion has led Williams towards extensive research and development into garment construction and greater fashion philosophy to inform his debut women’s wear collection ALYX for Autumn Winter 2015-16. The comprehensive ready-to-wear and accessories collection harnesses inspirations from his California youth and global urban subcultures, fused with Williams’ experience within the entertainment industry to inform a unique insider perspective. Today Williams lives and works in New York City.






Recent Thoughts


We were inspired by Andy Warhol's screen test of Lou Reed. The video portrait meant to capture a subtle moment in time.


  1. 1 Sep 2015
    Matthew Williams features in a project.

    Mother: Alyx A/W 15

  2. 27 Aug 2015
    Matthew Williams creates a film.

    Catalogue Film

  3. 26 Aug 2015
    Matthew Williams creates an installation film.

    Fashion Film

  4. 1 Apr 2015
    Matthew Williams features in a project.



New Shop