Miu Miu was founded in 1993 and is part of the Prada group. The name derives from Miuccia Prada's family nickname, it was established at a point where Prada was associated with minimalism. Miu Miu offered an alternative rebellious aesthetic to this common association.
The brand has shown at New York, London and Milan fashion week, later showing for the first time in 2006.
They retail globally from New York, to Hong Kong, to London as well as selling online.